Helped launch and maintain the new Pavlok blog on WordPress. Oversee email newsletters and flows with Klaviyo. Copywriting for all things GTM and Amazon.
Pavlok
Pavlok is a behavioral technology company that makes
aversion therapy wearables to improve habits.
Projects
Pavlok Blog
Launched a new blog, oversaw
daily performance and growth.
KPIs
- 32% MoM growth
- 4.4k MoM sessions
Website Copy
Lead copywriter for all
website landing pages.
KPIs
- 9.7% Conversion Rate
- 2.5% CTR
Product Launch
Crafted email sequences that
raised $225k on Indiegogo.
KPIs
- 46% open rate
- 8.9% CTR
- 1.4k conversions
Newsletters
Wrote newsletters 3x/week
including BFCM sequence.
KPIs
- +98% open rate
- +20% CTR
- +10% order rate
Email Flows
Increased conversions via
optimized nurture flows.
KPIs
- 40.2% open rate
- +50% CTR
- +18% order rate
Superpowers, activated.
Wake up your willpower and break on through to the ultimate you.
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