Pavlok

Email Marketing
Copywriting
Content Marketing

Pavlok is a behavioral technology company that makes

aversion therapy wearables to improve habits.

Summary

My Role

Helped launch and maintain the new Pavlok blog on WordPress. Oversee email newsletters and flows with Klaviyo. Copywriting for all things GTM and Amazon.

Projects

Pavlok Blog

Launched a new blog, oversaw

daily performance and growth.

KPIs
  • 32% MoM growth
  • 4.4k MoM sessions
View Blog
Website Copy

Lead copywriter for all

website landing pages.

KPIs
  • 9.7% Conversion Rate
  • 2.5% CTR
View Website
Product Launch

Crafted email sequences that

raised $225k on Indiegogo.

KPIs
  • 46% open rate
  • 8.9% CTR
  • 1.4k conversions
Newsletters

Wrote newsletters 3x/week

including BFCM sequence.

KPIs
  • +98% open rate
  • +20% CTR
  • +10% order rate
Email Flows

Increased conversions via

optimized nurture flows.

KPIs
  • 40.2% open rate
  • +50% CTR
  • +18% order rate
eBooks
NY’s Resolution Guide
View eBook
Quit Smoking Guide
View eBook
Amazon+ Content

Superpowers, activated.

Wake up your willpower and break on through to the ultimate you.

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