Helped launch and maintain the new Pavlok blog on WordPress. Oversee email newsletters and flows with Klaviyo. Copywriting for all things GTM and Amazon.
Pavlok
Email Marketing
Copywriting
Content Marketing
Pavlok is a behavioral technology company that makes
aversion therapy wearables to improve habits.
Projects
Pavlok Blog
Launched a new blog, oversaw
daily performance and growth.
KPIs
- 32% MoM growth
- 4.4k MoM sessions
Website Copy
Lead copywriter for all
website landing pages.
KPIs
- 9.7% Conversion Rate
- 2.5% CTR
Product Launch
Crafted email sequences that
raised $225k on Indiegogo.
KPIs
- 46% open rate
- 8.9% CTR
- 1.4k conversions
Newsletters
Wrote newsletters 3x/week
including BFCM sequence.
KPIs
- +98% open rate
- +20% CTR
- +10% order rate
Email Flows
Increased conversions via
optimized nurture flows.
KPIs
- 40.2% open rate
- +50% CTR
- +18% order rate
Amazon+ Content
Superpowers, activated.
Wake up your willpower and break on through to the ultimate you.
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