Wearable Tech/eCommerce
Email Marketing
Copywriting
Content Marketing

Pavlok

Copywriter & Content Marketer

Summary

My Role

Oversaw email and content marketing strategy that contributed to $1.5M in revenue in 2022.

Projects

Indiegogo Launch

Email sequence raised $155k

on Indiegogo in first 6 weeks.

KPIs
  • 46% open rate
  • 8.9% CTR
  • 1.4k conversions
eComm Newsletters

Wrote 3x weekly newsletters to

110k+ segmented subscribers.

KPIs
  • +98% open rate
  • +20% CTR
  • +10% order rate
Email Flows

Increased conversions via

optimized nurture flows.

KPIs
  • 40.2% open rate
  • +50% CTR
  • +18% order rate
Lead Gen

Increased leads with

targeted digital assets.

KPIs
  • +33% new leads
  • +47% flow recipients
  • 3:1 ROAS
eBook
Pavlok Habit Change Guide
eBook
Pavlok NY’s Resolution Guide
Fresh Amazon+ Content

Beast mode, activated.

Wake up your willpower and break on through to the ultimate you.

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