Pavlok

Email Marketing
Copywriting
Content Marketing

Pavlok is an e-commerce startup selling wearable tech

that helps improve sleep and bad habits.

Summary

My Role

Owned email marketing channel and GTM collateral that contributed to record revenue in 2022.

Projects

Product Launch

Crafted email sequence that

raised $155k on Indiegogo.

KPIs
  • 46% open rate
  • 8.9% CTR
  • 1.4k conversions
Newsletters

Wrote newsletters 3x/week

including BFCM sequence.

KPIs
  • +98% open rate
  • +20% CTR
  • +10% order rate
Email Flows

Increased conversions via

optimized nurture flows.

KPIs
  • 40.2% open rate
  • +50% CTR
  • +18% order rate
eBooks
NY’s Resolution Guide
View eBook
Quit Smoking Guide
View eBook
Amazon+ Content

Superpowers, activated.

Wake up your willpower and break on through to the ultimate you.

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