WooCommerce

Content Marketing
Copywriting
Content Strategy

WooCommerce is an open-source eCommerce

plugin for WordPress. This is a GTM content strategy

for the WooCommerce Payments gateway.

Summary

OKRs & KPIs

Objective

Motivate merchants and developers to adopt WooCommerce Payments in the first 30 days.

Key Results

15% adoption rate based on a 12% LP conversion rate with an average CTR of 4% for emails and .06% for banner ads.

Email Eddie

Channel Strategy

Landing Page

SEO-optimized LP with key

branding and messaging.

KPIs
  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source
Email Sequence

Nurture active merchants

and developer segments.

KPIs
  • Open rate
  • CR & CTR
  • Click-to-open rate
  • Bounce rate
Website Banners

Context-based banner ads

highlighting key value props.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
WP Banner

Prominent WP Admin

banner served globally.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
WP Badge

Notification badge in the

WP menu nudging a CTA.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
WP Dashboard

Card placement in the

WP Dash after login.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
Case Studies

Profile small businesses using

WooCommerce Payments.

KPIs
  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source
Use Cases

Showcase how merchants

are benefiting from WooPay.

KPIs
  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source
Blog Posts

Publish a series comparing

eCommerce platforms.

KPIs
  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source
Comparison Pages

Breakdown the pros and cons

of competitor platforms.

KPIs
  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source
eGuide

Underscore the value and

benefits of WooCommerce.

KPIs
  • Page views
  • CR & CTR
  • Bounce rate
  • Traffic source
Webinar

Tutorial demonstrating

how easy WooPay works.

KPIs
  • Impressions
  • Views
  • Subscribes
  • Form fills
LinkedIn

Testimonials from merchants

highlighting WooPay ROI.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
Twitter

Statistics illustrating how

startups scale with WooPay.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
Facebook

Testimonials from merchants

benefiting from WooCommerce.

KPIs
  • Impressions
  • Engagement
  • Reach
  • CR & CTR
Newsletter

Announce the launch in

geo-targeted newsletter.

KPIs
  • Open rate
  • CR & CTR
  • Click-to-open rate
  • Bounce rate
Media Blast

Distribute key talking points to

targeted media and influencers.

KPIs
  • Organic reach
  • Domain authority
  • Earned traffic
  • # of new leads
Co-Marketing

Leverage key partnerships with

Stripe and Woo developers.

KPIs
  • Brand lift
  • Shares and likes
  • Organic reach
  • # of new leads
Landing Page Copy

Welcome to

WooCommerce Payments

The official payment gateway for WooCommerce stores.

Built by Woo for you

The only payment solution fully integrated with WooCommerce and supported by our world-class product development team.

Designed exclusively for WooCommerce

Simplify, streamline, and safeguard your payments process.
Get Started Now

Start for free,

pay as you go

Start using WooCommerce Payments right away with no setup costs or monthly subscription fees.

Accept secure payments worldwide

Accept major debit and credit cards in 135+ global currencies.
Get Started Now

Manage your

dough like a CEO

No more amateur third-party plugins. Do it all with WooCommerce Payments.

One dashboard, all
the bells and whistles

Track profits and monitor payments in real-time from inside your store.
Get Started Now

Fuel sales with

flexible payments

Meet customers where they are by giving them the flexibility to pay their own way.

Accelerate growth
with stronger revenue

Streamline your checkout process with more, faster ways to pay.
Get Started Now

Earn fast with Instant Deposits

Instantly deposit earnings for a flat fee or schedule deposits to your bank for free. Read more about instant deposits.

Boost recurring revenue

Offer subscription-based payment plans with WooSubscriptions and turn first-time buyers into lifetime customers.

Collect payments on the go

Accept in-person payments using the BBPOS Chipper card reader and get paid wherever your business takes you.

Pro Feature

Fight fraud with

the strength of Stripe

We’ve partnered with Stripe Radar to bring real-time fraud prevention to WooCommerce Payments. Stripe Radar’s machine learning technology analyzes and adapts to each customer’s unique payment profile – combatting fraud without compromising the customer experience.

Trained by hundreds of billions of unique data points

Learns from billions of transactions to assign risk scores to payments.

Equipped with Dynamic 3D Secure 2 technology

Sets precise rules to flag and block suspicious transactions.

Detects IP spoofing and unusual proxy usage

Scans every layer of the financial stack to detect risk.

Get started with

WooCommerce Payments

The official payment gateway for WooCommerce stores.

Email Drip

Cha-ching! Profits Incoming.

Pre-launch Teaser

Subject Line: Saudade! WooPayments is coming to Brazil. 🇧🇷
Preview: Big things are in store – for your store.

Pre-launch Drip

Subject Line: Cha-ching! Profits incoming. 💰
Preview: [FName], get ready to get paid!

Official Launch

Subject Line: Woo-hoo! WooPayments is here. 🥳
Preview: Download now to elevate your earnings.

[FName],

Welcome to WooCommerce Payments, the official digital payment gateway designed exclusively for WooCommerce stores – built by us, for you.

As a Brazil-based store owner, you can now download and start using WooCommerce Payments right away with no setup costs or monthly subscription fees.

WooCommerce Payments simplifies, streamlines, and safeguards the payment process for you and your customers – taking you from today’s sale to tomorrow’s scale.

No more mediocre third-party plugins. WooCommerce Payments lets you manage your money, track your profits, and monitor payments in real-time from a single, centralized dashboard. It even lets you issue refunds and process returns with a single click.

Do it all with WooCommerce Payments

  • Manage all of your transactions in one place
  • Accept secure payments anywhere in the world
  • Get paid in minutes with Instant Deposits
  • Fuel sales with flexible payment options
  • Boost recurring revenue with WooSubscriptions
[FName], are you ready to elevate your earnings? Download WooCommerce Payments today and start managing your dough like a true CEO. 😎

[Signature]
[Footer]

Banner Ad

Sell your products

anywhere in the world

Accept secure payments in 135 global currencies with WooCommerce Payments.

Fuel My Sales
Banner Ad

Give customers the power

to pay their own way

Elevate your earnings with faster checkouts and flexible payment options.

Elevate My Earnings
Banner Ad

Manage your dough like a CEO

Manage your money, track profits, and monitor payments in real-time from anywhere.

Get Started Now

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