Motivate merchants and developers to adopt WooCommerce Payments in the first 30 days.
WooCommerce
WooCommerce is an open-source eCommerce
plugin for WordPress. This is a GTM content strategy
for the WooCommerce Payments gateway.
OKRs & KPIs
Objective
Key Results
15% adoption rate based on a 12% LP conversion rate with an average CTR of 4% for emails and .06% for banner ads.
Channel Strategy
Landing Page
SEO-optimized LP with key
branding and messaging.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Email Sequence
Nurture active merchants
and developer segments.
KPIs
- Open rate
- CR & CTR
- Click-to-open rate
- Bounce rate
Website Banners
Context-based banner ads
highlighting key value props.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
WP Banner
Prominent WP Admin
banner served globally.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
WP Badge
Notification badge in the
WP menu nudging a CTA.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
WP Dashboard
Card placement in the
WP Dash after login.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Case Studies
Profile small businesses using
WooCommerce Payments.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Use Cases
Showcase how merchants
are benefiting from WooPay.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Blog Posts
Publish a series comparing
eCommerce platforms.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Comparison Pages
Breakdown the pros and cons
of competitor platforms.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
eGuide
Underscore the value and
benefits of WooCommerce.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Webinar
Tutorial demonstrating
how easy WooPay works.
KPIs
- Impressions
- Views
- Subscribes
- Form fills
Testimonials from merchants
highlighting WooPay ROI.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Statistics illustrating how
startups scale with WooPay.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Testimonials from merchants
benefiting from WooCommerce.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Newsletter
Announce the launch in
geo-targeted newsletter.
KPIs
- Open rate
- CR & CTR
- Click-to-open rate
- Bounce rate
Media Blast
Distribute key talking points to
targeted media and influencers.
KPIs
- Organic reach
- Domain authority
- Earned traffic
- # of new leads
Co-Marketing
Leverage key partnerships with
Stripe and Woo developers.
KPIs
- Brand lift
- Shares and likes
- Organic reach
- # of new leads
Welcome to
WooCommerce Payments
The official payment gateway for WooCommerce stores.
Built by Woo for you
The only payment solution fully integrated with WooCommerce and supported by our world-class product development team.
Designed exclusively for WooCommerce
Start for free,
pay as you go
Start using WooCommerce Payments right away with no setup costs or monthly subscription fees.
Accept secure payments worldwide
Manage your
dough like a CEO
No more amateur third-party plugins. Do it all with WooCommerce Payments.
One dashboard, all
the bells and whistles
Fuel sales with
flexible payments
Meet customers where they are by giving them the flexibility to pay their own way.
Accelerate growth
with stronger revenue
Earn fast with Instant Deposits
Instantly deposit earnings for a flat fee or schedule deposits to your bank for free. Read more about instant deposits.
Boost recurring revenue
Offer subscription-based payment plans with WooSubscriptions and turn first-time buyers into lifetime customers.
Collect payments on the go
Accept in-person payments using the BBPOS Chipper card reader and get paid wherever your business takes you.
Fight fraud with
the strength of Stripe
We’ve partnered with Stripe Radar to bring real-time fraud prevention to WooCommerce Payments. Stripe Radar’s machine learning technology analyzes and adapts to each customer’s unique payment profile – combatting fraud without compromising the customer experience.
Get started with
WooCommerce Payments
The official payment gateway for WooCommerce stores.
Cha-ching! Profits Incoming.
Pre-launch Teaser
Subject Line: Saudade! WooPayments is coming to Brazil. 🇧🇷
Preview: Big things are in store – for your store.
Pre-launch Drip
Subject Line: Cha-ching! Profits incoming. 💰
Preview: [FName], get ready to get paid!
Official Launch
Subject Line: Woo-hoo! WooPayments is here. 🥳
Preview: Download now to elevate your earnings.
[FName],
Welcome to WooCommerce Payments, the official digital payment gateway designed exclusively for WooCommerce stores – built by us, for you.
As a Brazil-based store owner, you can now download and start using WooCommerce Payments right away with no setup costs or monthly subscription fees.
WooCommerce Payments simplifies, streamlines, and safeguards the payment process for you and your customers – taking you from today’s sale to tomorrow’s scale.
No more mediocre third-party plugins. WooCommerce Payments lets you manage your money, track your profits, and monitor payments in real-time from a single, centralized dashboard. It even lets you issue refunds and process returns with a single click.
Do it all with WooCommerce Payments
- Manage all of your transactions in one place
- Accept secure payments anywhere in the world
- Get paid in minutes with Instant Deposits
- Fuel sales with flexible payment options
- Boost recurring revenue with WooSubscriptions
[Signature]
[Footer]
Sell your products
anywhere in the world
Accept secure payments in 135 global currencies with WooCommerce Payments.
Fuel My SalesGive customers the power
to pay their own way
Elevate your earnings with faster checkouts and flexible payment options.
Elevate My EarningsManage your dough like a CEO
Manage your money, track profits, and monitor payments in real-time from anywhere.
Get Started NowWhoops, there it isn’t.
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