WooCommerce
WooCommerce Payments launch.
Includes channel strategy, landing page
copy, email, and banner ads.
OKRs & KPIs
Objective
Motivate merchants and developers to adopt WooCommerce Payments in the first 30 days.
Key Results
15% adoption rate based on a 12% LP conversion rate with an average CTR of 4% for emails and .06% for banner ads.
Channel Strategy
Landing Page
SEO-optimized LP with key
branding and messaging.
Converts to product page.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Email Sequence
Nurture active merchant and
developer segments. Funnel
to marketing LP.
KPIs
- Open rate
- CR & CTR
- Click-to-open rate
- Bounce rate
Website Banners
Context-based banner ads,
highlighting key benefits.
Converts to LP.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
WordPress Banner
Prominent WP Admin banner
served globally until clicked or
dismissed by the user.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
WordPress Badge
Notification badge in the WP
Menu nudging a click-through
to more info and a CTA.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
WordPress Dashboard
Card placement in the WordPress
dashboard where merchants land
after logging in.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Case Studies
Profile the successes of small
businesses using WooCommerce
Payments to drive sales.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Use Cases
Showcase all the ways merchants
utilize WooCommerce Payments
to grow their business.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Blog Posts
Publish a series on eCommerce
payments platforms featuring
WooCommerce Payments.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Comparison Pages
Breakdown of competitive
advantages in contrast to
competitor platforms.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
eGuide
Pillar page conveying the value of
flexible, all-in-one eCommerce
payment platforms.
KPIs
- Page views
- CR & CTR
- Bounce rate
- Traffic source
Webinar
Tutorial about the key features
and benefits of WooCommerce
Payments for acquisition.
KPIs
- Impressions
- Views
- Subscribes
- Form fills
Testimonials from merchants
highlighting ROI from using
WooCommerce Payments.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Publish and pin a thread detailing
how WooCommerce Payments
can help businesses scale.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Testimonials from merchants
highlighting ROI from using
WooCommerce Payments.
KPIs
- Impressions
- Engagement
- Reach
- CR & CTR
Newsletter
Supplement email sequence
with newsletter cover story
announcing the launch.
KPIs
- Open rate
- CR & CTR
- Click-to-open rate
- Bounce rate
Media Blast
Distribute talking points to
targeted media, influencers,
and eCommerce bloggers.
KPIs
- Organic reach
- Domain authority
- Earned traffic
- # of new leads
Co-Marketing
Leverage key partnerships with
Stripe and Woo developers to
to drive engagement.
KPIs
- Brand lift
- Shares and likes
- Organic reach
- # of new leads
Landing Page Copy
Welcome to
WooCommerce Payments
The official payment gateway for WooCommerce stores.
Built by Woo for you
The only payment solution fully integrated with WooCommerce and supported by our world-class product development team.
Designed exclusively for WooCommerce
Start for free,
pay as you go
Start using WooCommerce Payments right away with no setup costs or monthly subscription fees.
Accept secure payments worldwide
Manage your
dough like a pro
No more amateur third-party plugins. Do it all WooCommerce Payments.
One dashboard, all
the bells and whistles
Fuel sales with
flexible payments
Meet customers where they are by giving them the flexibility to pay their own way.
Accelerate growth
with stronger revenue
Earn fast with Instant Deposits
Instantly deposit earnings for a flat fee or schedule deposits to your bank for free. Read more about instant deposits.
Boost recurring revenue
Offer subscription-based payment plans with WooSubscriptions and turn first-time buyers into lifetime customers.
Collect payments on the go
Accept in-person payments using the BBPOS Chipper card reader and get paid wherever your business takes you.
Pro Feature
Fight fraud with
the strength of Stripe
We’ve partnered with Stripe Radar to bring real-time fraud prevention to WooCommerce Payments. Stripe Radar’s machine learning technology analyzes and adapts to each customer’s unique payment profile – combatting fraud without compromising the customer experience.
Get started with
WooCommerce Payments
The official payment gateway for WooCommerce stores.
Email Copy
Cha-ching! Profits Incoming
Pre-launch Teaser
Subject Line: Saudade! WooPayments is coming to Brazil. 🇧🇷
Preview: Big things are in store – for your store.
Pre-launch Drip
Subject Line: Cha-ching! Profits incoming. 💰
Preview: [FName], get ready to get paid!
Official Launch
Subject Line: Woo-hoo! WooPayments is here. 🥳
Preview: Download now to elevate your earnings.
[FName],
Welcome to WooCommerce Payments, the official digital payment gateway designed exclusively for WooCommerce stores – built by us, for you.
As a Brazil-based store owner, you can now download and start using WooCommerce Payments right away with no setup costs or monthly subscription fees.
WooCommerce Payments simplifies, streamlines, and safeguards the payment process for you and your customers – taking you from today’s sale to tomorrow’s scale.
No more mediocre third-party plugins. WooCommerce Payments lets you manage your money, track your profits, and monitor payments in real-time from a single, centralized dashboard. It even lets you issue refunds and process returns with a single click.
Do it all with WooCommerce Payments
- Manage all of your transactions in one place
- Accept secure payments anywhere in the world
- Get paid in minutes with Instant Deposits
- Fuel sales with flexible payment options
- Boost recurring revenue with WooSubscriptions
[Signature]
[Footer]
Banner Ad Copy
Sell your products
anywhere in the world
Accept secure payments in 135 global currencies with WooCommerce Payments.
Fuel My SalesBanner Ad Copy
Give customers the power
to pay their own way
Elevate your earnings with faster checkouts and flexible payment options.
Elevate My EarningsBanner Ad Copy
Manage your dough like a CEO
Manage your money, track profits, and monitor payments in real-time from anywhere.
Get Started Now